alexANDRA Freedman 

Founder and Creative Director. 

Alexandra has been working in the fine art and luxury industries for over a decade.  She began her career at Christie’s, New York as an auction coordinator in the Impressionist & Modern Art department, learning from top specialists about collection management, and eventually transitioned to the Metropolitan Museum of Art where she gained a deep understanding for client relations and stewardship.  In 2015, Alexandra joined Paddle8, the online auction start-up, to develop their global collector and consignor networks while assisting top clients with buying and selling at auction.  

Alexandra holds a Bachelor of Arts in Art History from Cornell University and a Master’s degree in Modern Art, Connoisseurship, and History of the Art Market from Christie’s Education, New York.  

Alexandra’s Latin American background, combined with her New York roots, has shaped her sophisticated aesthetic. She is a member of the Female Design Council and an avid supporter of the arts. Her comprehensive understanding of the contemporary and emerging art markets, along with her passion for travel, experience, culture, and conversation, are the forces behind Electra Projects.

FEATURED IN